Tag Archives: uncertainty


Emotional Paycheck: “Semantic attenuation and systematic desensitization”

While the process of change in an organization can be initiated by a change in the speech, proper monitoring is important for this change to have a positive impact on the actions and overall culture of the organization, otherwise it will fall into what I call, “Semantic Attenuation and Systematic Desensitization” what is this? Here’s […]

emotional paycheck semantic attenuation and systematic desensitization

You are not in control…. and that’s ok!

A big percentage of any company’s efforts and resources are devoted to controlling something; whether it’s controlling the risk of accidents in the workplace, investments overseas, possibilities of meeting the next sales goals or the results of our next marketing campaign, in business we all love control, and we can always use a little more […]

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